Hardcore has a different, wider, meaning than most people think. It has been used for a while now to define an extreme version of the subject matter, such as in hardcore punk to describe the more extreme versions of punk rock. In fact it is used to define any more extreme version of anything. So, it is interesting to see it used to label a diet product, Ephedrasil Hardcore, which, as you can guess, is the more extreme version of Ephedrasil